Domain Optimizing - Increase Domain Wealth
Jul 4th, 2008 by Raaj
Many domainers easily give up on their domain wealth quest after a few months. This happens due to a low CTR (Click Through Rate) or domain keywords that pay pennies which even when totalled over a month makes little change. Many of us then start blaming the parking company domain page landers or try to lay the blame on other factors.
Not that I never did, but then when you take some time to contemplate the problem at hand, you realize that parking companies themselves have their own limitations to help monetize a site. They cannot offer you the ability to create complete websites full of content. In many cases, the parking company feed provider itself doesn’t wish a parked page to have anything more than the actual advertisements.
We have to remember that these are parked pages, with the sole intention of grabbing the visitors attention and a quick end goal of a click through. These aren’t websites which can hold a visitors interest for a longer time. Keeping this in mind, to win, we have to work within the limitations of a parked page customization options.
Today, many parked pages “ARE” indexed by SE’s. So lets learn to quickly make the most of what we have in hand and try to improve CTR’s and revenues.
1. Be sure to use the title tags..
Your title tag should urge a visitor to execute an action. Words like NOW, DISCOUNTS, HOT OFFERS, NEW, UNIQUE, SAVE etc are attention grabbing keywords that exhort people to action. Use your title tags to maximum benefit. Also, don’t make it too long! Something like, “Save More On Auto Insurance Now!” is long enough.
2. Use meta description tags to add relevant keyword rich descriptions. Remember, every word counts because you have a few lines to make it attention grabbing. Don’t write long meaningless descriptions. A description like ” Explore Super Low Rates on Car Insurance. Choose from Proven Auto Insurance Rate Quotes. Save Bigger on Your Car Insurance Now.” is pretty much what a person looking for cheaper car insurance wants to hear.
3. Your domain landing page colors “ARE” important. Take time to change colors and make your site easy on the eyes. Colors like blue add a touch of professionalism to a webpage. You honestly don’t want your visitor looking for health insurance land on a page that is blazing red colors. However, you might use red color on a sports car site.. It’s all about your keyword, your target audience and age demographics. When in doubt, always stick to the 16 web safe colors.
Keeping these points in mind is the first step to making your domains work for you. 
If your Domains are not yet indexed, then another important step is to submit your domains to Search Engines. This will help them get indexed faster by the main SE’s. Although there are thousands of SE’s, I usually just submit manually to the top 3 bellow.
Google: http://www.google.com/addurl/
Yahoo: http://search.yahoo.com/info/submit.html
MSN: http://search.msn.com/docs/submit.aspx
If you don’t have the time to submit manually, then you can do it through SE Submission Services, paying a fee that will include the top 3, plus hundreds of other SE’s and Directories.
GIL
Hey Raaj
I always love your domain tips and info on the namepros forum and I was wondering if you could provide a proper guide for optimising names on the Parked.com platform.
I’ve never been totally sure on what to put where with all the options that they provide. I was hoping you would shed some light on how you optimise names that you have with them and maybe provide one of your own examples to show how it’s done. i.e meta tags, page titles, domain headers and so on.
BTW..Keep the great info coming. You are a credit to the industry
Hi Jason,
Thanks for your kind comments mate. That’s a very challenging and interesting question. I will be writing a new post covering domain optimizing at Parked.com.